And I knew that publishing another list of 20 tools wouldn’t work. Specifically, I published an ultimate guide to mobile optimization. But sometimes you’re better off with content that’s completely different. If you see sites with a high number of common keywords, then you can consider them your competitors.
Focus on Topical Relevance
Google’s core algorithm is designed to reward sites that provide a better user experience. Core Web Vitals are an essential part of how Google measures the quality of your site user experience. Website load speed is a very important on page SEO ranking factor.
Do social media signals impact website page rankings?
If Google chooses to use your meta description, don’t be surprised if it changes its mind later. When people searched for “what is wordpress multilingual seo,” Google wanted to display our page but customized the description to match the BHS Links search term. Similarly, when it comes to adding your keyword to more subheadings, use your own judgment.
- You should then aim to create a layout for your content that is easy to read and navigate.
- This is the dirty little secret that sites use to get LOTS of backlinks on autopilot.
- Having core competency in on-page SEO while keeping up with newer techniques is invaluable to keeping your competitive edge.
- This helps Google better organize your content so it’s ready for search engine results.
- This can be added to your product page with custom code, through your theme or a third-party app.
Finally, optimizing and auditing the images on your site is also beneficial in increasing your chances of them appearing in Google Image Search results. The Alt Text (or alt attribute/alt tag) of an image is the HTML element used to textually describe an image on the Web. Importantly, notice that the heading is exactly the same as our search intent query.
Before optimizing your website, conduct key word research to identify relevant, high-value search terms and develop an SEO strategy. SEO can be divided into four categories, each vital to your digital marketing strategy. Explore these four types of SEO practices, see what common mistakes to avoid, and learn how to optimize your small business website. Join over 3 million smart website owners who use AIOSEO to improve their website search rankings. Please keep in mind that all comments are moderated according to our privacy policy, and all links are nofollow. In addition to on-page SEO, site-wide factors like page loading speed and how well your site functions on mobile devices can affect SEO.
In script tags, use attributes like “async” or “defer” to prioritize essential elements. This reduces render-blocking and ensures users see your content faster. Adding alt text to every image on your site improves your chances of ranking in image search results.